Welcome to the Hive, Pharos.
Felix, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Pharos is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US hospital mapped, the ~2,000 that look like your best-fit accounts, and three campaigns we'd run for Pharos in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Pharos.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a compliance-driven purchase cycle, and a founding team that needs pipeline before the next fundraise.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 900 to 1,400 more of your best customers?
You already have the dream ones: the hospitals that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 900 to 1,400 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a hospital.
Every US general medical and surgical hospital sits in the American Hospital Directory with bed count, EHR vendor, and the names of the quality and risk leaders who sign. We build the list from that, enrich the buyers, and time the sends to the accreditation and budget calendar.
You're the first supplier that comes to mind.
We'll actively monitor all 5,777 US hospitals and reach out the moment the right signal shows up, so Pharos is the first name a chief quality officer thinks of when chart abstraction or registry reporting comes up.
- New Chief Quality Officer or Chief Medical Officer hireHospital press releases and LinkedIn. New leaders re-evaluate the reporting stack in year one.
- CMS Care Compare star rating dropCMS public data. A falling rating puts quality reporting on the board agenda.
- Joint Commission survey window opens36-month accreditation cycle is public. Hospitals scramble to automate evidence ahead of survey.
- CMS Hospital-Acquired Condition penaltyCMS publishes the penalty list yearly. Penalized hospitals fund new tooling fast.
- State-reported sentinel eventState health department filings are public. Triggers an RCA and a look at the RCA process.
- Director of Patient Safety job postingA hospital hiring for the role is a hospital about to buy tools for it.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from American Hospital Directory, CMS Care Compare, and Joint Commission accreditation notices. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Felix, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.